Component Web Services Lends its Expertise to the Somerset Hills YMCA’s Just-Launched Website

Online solutions provider Component Web Services (CWS) has added Somerset Hills YMCA to its growing list of YMCA clients, delivering streamlined and sophisticated functionality to help the organization maximize its web presence.

Fairfield, NJ, October 8, 2014 — Building on its significant experience supporting YMCAs throughout the U.S., Component Web Services (CWS) recently partnered with the Somerset Hills YMCA to launch the organization’s new online presence.

CWS worked with Somerset Hills YMCA to create a user-friendly interface and a more intuitive user experience. A highlight of the new site is its implementation of a “responsive and adaptive design strategy,” making Somerset Hills YMCA among the first Ys in New Jersey to apply this approach to its online presence — and only one of a handful across the country.

“We love the new responsive site,” says Anjali McCormick, VP of Marketing, Shared Services, who oversaw the project for the Y. “The technology is enormously helpful, given how many members access our site via mobile.”

The site features a unique group exercise module that can perform searches based on type of class, day, time, instructor, activity level or location. CSW also created a custom interface between the site’s content management system and the Y’s back-end program provider Daxko, which allows for the delivery of real-time program content.

Over the last several years, CWS has worked with Ys nationwide to strengthen, streamline and customize their digital brands. According to CWS President & CEO Kevin B. Kimmel, “We’ve built a solid understanding of the unique challenges Ys face, and help them find ways to better leverage technology to improve member engagement and service.”

According to McCormick, CWS completed the project within a fairly short time frame. “I appreciate the team’s attention to detail and ability to work well under pressure. They were proactive in making the transition as seamless as possible,” she says.

Based in Fairfield, NJ, Component Web Services, LLC is a provider of hosted and non-hosted software and technology services to nonprofit organizations, advertising, financial services, legal services, manufacturing, marketing, pharmaceutical, public relations, and publishing verticals. CWS solutions enable non-technical users to rapidly develop, deploy, and manage web sites, intranets, and extranets with just an Internet connection and a browser. As your technology partner, CWS manages the technical aspects of product development, execution and maintenance, delivering uniquely flexible solutions for creating and managing branded web-based initiatives.

For more information, contact CWS President and CEO Kevin B. Kimmel at (973) 808-5955, ext. 288, email Kevin@mailcws.com or visit www.ComponentWebServices.com.

SOURCE: Component Web Services, LLC.

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